I get four Sundays off a year and use three of them for Tech football trips. So far I have seen us blow a 15 point lead to Louisville and a 14 point lead to Bowling Green. Our drive is about 430 miles one way and my best friend and his wife have the same distance to cover from the Orlando area. The drive for my brother is only from Macon, but he bravely attends every game. At dinner tonight we all talked about finding a new way to get together and stay in touch rather than traveling fir Tech football.
The issue is not just losing seasons and bad losses to the likes of The Citadel, Northern Illinois and Bowling Green. The spaces reserved for tailgating are much fewer than in the 80’s and 90’s when you could drive up and get a spot in the Physics lot for $20. Now we end up in a deck across the downtown connector. So, we made band traditions for our family - the campanile, the library, the walk down to the stadium. So, that is gone. Tried the Helluva Block Party today. Totally lame. Tech makes the traditions and pageantry associated with college football less and less worthwhile while at the same time the product on the field declines.
I had season tickets for many years, until my son played varsity football and attending every game was impossible and Tech insisted on a scalpers fee fir my tickets called The Tech Fund. For awhile I had a ticket rep who called every summer and asked what games I needed and made sure I had my preferred lower West seats. Now, I hear nothing if I don’t buy season tickets, though I remain an annual AT contributor. In fact, calling the ticket office I was told Tech would not sell me a ticket for the Louisville game unless I bought season tickets. This is their strategy for off campus home games at Mercedes where the upper deck is intentionally kept empty.
Our fan base is as low as I have ever seen. Yet, looking at the Tech website you would believe almost every ticket fir every game has been sold. Tech puts tickets on the secondary market as opposed to serving existing fans and developing new ones.
What to do? Start with students, give them more and better seats. Quit calling our boosters the AT fund contributors. Have a Yellow Jacket Club. Get students involved for $25 to $50 a year in the Student Yellow Jacket Club, with officers, social events, good seats, road trips, and a tail gate area for students (I know Greeks don’t need this, but some of the most faithful alums will not have been Greeks if they are cultivated in a student club). Follow up with a $100 to $200 a year Young Grad Yellow Jacket Club with tailgating area, an area designated for them to buy season and single game tickets, road trips, etc. hopefully, you create a loyalty to Tech football and a new generation of reliable fan base is in place. Maybe in their late sixties they will be willing to drive long distances for just one more chance to see the Jackets play. Quit trying to upsell the small fan base you have and do the work to broaden that base with effective marketing and great customer service.
Go Jackets! God willing I’ll be back for Syracuse.