I preface this by saying I hate what has become of college football. I am also incredibly pessimistic that the necessary systemic overhaul will ever happen as long as conferences continue to exist in silos acting in their own self interests (no chance the benefactors of the cottage industries that have cropped up in the SEC and Big 10 offices will voluntarily cede money or power for the good of the overall enterprise).
That being said it seems the bottom line to the NIL/Portal Age of CFB is that there are pros and cons for Tech. The bottom line seems to be:
-- The positive side for Tech is that it helps raise the aggregate talent level of non-Top 10 programs due to the annual influx of former 4/5 Star Recruits departing Blue Blood programs after their 1st or 2nd year because they are no longer willing to be backups (i.e. Haynes King, Romello Height, etc.). This helps create greater parity by increasing the talent level of the non-Top 10 programs and, perhaps more importantly, it thins the depth of the Top 10 programs and makes them move vulnerable during the season based on injuries, fatigue, etc. Tech is very well positioned to capitalize on this dynamic. I have a theory that Coach Key has identified NIL investment in O-Line as a market inefficiency and has chosen to invest disproportionate resources in that position(relative to other positions) as both an ROI value proposition and a way to raise our annual floor from a competitiveness standpoint. As football watchers all know, teams with good to great O-Lines will always have some baseline level of competitiveness.
--The negative side is that every year we will be at risk of losing a couple of marquee player to one of the Top-10 resourced programs because we can't afford to allocate a massive percentage of our NIL pie to one or two players. It will weaken our team and will sting because it will typically be a player we recruited out of high school and successfully developed, and we all fell in love with because they were good and helped our team win ballgames. That will suck. We will just have to hope the increase in our aggregate talent level will offset the annual loss of one or two key contributors who leave to chase greener (pun intended) pastures.
Sorry of the length and Go Jackets!