NCAA and coaches like Saban have made a colossal mess of NIL. The collectives at schools are a horrible idea. The NCAA should have said the schools (AD’s, Coaches, Staff) will stay completely away from all NIL deals, negotiations and payments. Make any evidence the school has promised to play or indeed paid players lead to severe penalties. Recruit and offer a scholarship. Anything else and Coach gets a suspension, school probation, and atlete loses eligibility.
The, NIL money is between the player and employer, benefactor or booster. They are being compensated for their name, image and likeness. Let them get all they can get from anyone willing to pay as long as the school is not involved.
The problem is the coaches and schools want control. They would rather pool money into a collective they control. The don't want their boosters and the athletes in control of these NIL deals. If the schools and coaches would stay out of this the market would eventually work and ridiculous deals would be less likely.
NCAA and its wealthy coaches and AD’s could have avoided this with paying image fees to athletes from video game companies and having spending money increase because the players got a well deserved share of jersey sales revenue. They were greedy and stubborn.