A world with two charactersitics:
1) Your school already agreed to do this due to a contract signed by your predecessor who was fired for gross incompetence (don't pour one out for Stansbury).
2) The game is mostly sought after by fans of your rival team, to the point where someone who doesn't know what's going on would think it's the other team's stadium, and someone who does know what's going on would say, "Holy crap, they've taken over your stadium".
I hated the MBS series from the beginning. But given that Stansbury already agreed to it, getting a hugely increased payout while giving away what is currenty essentially worse than an away game (seeing 80%+ U[sic]GA in BDS is sickening) is a good thing to me.
As for the Dublin game, that did more to grow our fanbase than any game in years. We got an absolute ton of both local and national press out of that and it generated a great crowd for us the next week -- our home opener attendance this year was significantly higher than any home game last year outside of COFH, and no doubt most of that was down to the buzz generated by that week 0 win on the international stage.
Obviously a lot of that was due to beating a highly ranked FSU, but being the only game on, as well as the first game of the season, wildly magnified the attention it got.