Underneath that, though, is the over reliance on marketing and the complete abdication of the responsibilities of putting a winner on the field. Ok, we had more eyes on us than before. And what happened? They saw just how ööööty a product we put on the field for three-plus seasons.
You can market and tie in to Atlanta and 404 all you want, but once they smelled what the Clown was really cooking, they ain't coming back.
The most tried and true method is winning.
You can say the ATL/404 marketing effort did in fact fail because it did not evince a winner. It was hype that never yielded positive results. It could never sustain itself. It needed winning to sustain itself and it didn't bring any winning.
Clown put the cart in front of the horse. Let the horse of winning draw the cart of marketing.
I don't know where the seats of those fans who abhor standing and cheering are, but they ain't around me and where I usually sit.